These logos are especially useful for these circumstances: If you look at the companies that have wordmark logos there are a couple of common themes. However, hiring a full-service branding firm is likely out of your budget.Ī wordmark logo can be quickly created at a lower cost with much less risk of creating a visual monstrosity. Understanding the challenge of creating a great graphic or icon logo, you can see why inexperienced, low-cost designers can rarely produce great results. Focusing only on your typography and colors and not trying to synthesize your entire brand into a symbol is much easier.
The hallmark of a well-designed logo is simplicity: a graphic that distills your brand essence into a distinct and simple graphic. Finding a designer able to create a strong logo can be difficult, especially when you have limited money to spend. Creating a well-designed, memorable graphic symbol that accurately represents your brand image is hard! We’ve all seen too many poorly designed logos-logos that look amateurish in their design or where the concept of the design is confusing or off-target. Many companies end up with poor graphic logos. Educating people to associate the graphic with your brand requires additional effort. While a well-designed graphic can reinforce a name (for example with Target or Domino’s), it’s more likely that you are developing a new symbol. As a new business, or any business with limited funds for marketing, getting prospects to recognize and remember your name is one of the most important factors in the succeeding. Wordmark logos reinforce your brand name.
But unlike brands such as Target or Nike, they have no additional graphic for their logo Benefits of a type only logo These brands have a distinct way of typesetting and coloring of their company name. Some companies that have wordmark logos are: Tiffany & Co., West Elm, Google and Sony. You may not have thought about it before, but some companies have logos with a symbol and some just have a distinct way of typesetting their company name. But many businesses would be better served investing in a simple text-only or wordmark logo, rather than having a logo with a graphic icon. Having a logo for your business is a great way to visually identify your brand. Most, if not all, businesses want a logo, which is understandable.
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